Study of sales promotion tools adopted by "More" and it's impact on customer satisfaction

The present study is based on different tools of sales promotional as adopted by supermarket chain of Aditya Birla Retail Limited -“More”. This paper studies the impact of sales promotions on customer’ satisfaction level as well as on their purchase intention with respect to various sales promotional tools applied by the organized retail industry. The sampling is done through Non-probability Convenience Sampling method with a sample size of 200 respondents. Data on the various promotional tools is collected through primary method specifically through personal interview of the customers visiting the retail store - More. The study is based on descriptive research design with a structured questionnaire furnishing information regarding behavioral characteristic and demographic variables